Privacy Policy

Last updated: August 12, 2025

1. Introduction

Serppo.com ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

This policy applies to all information collected through our website, mobile applications, and related services (collectively, the "Services").

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide directly to us, including:

  • Name and contact information (email address, phone number)
  • Account credentials and profile information
  • Payment and billing information
  • Communications and correspondence with us
  • Survey responses and feedback
  • Marketing preferences and communication settings

2.2 Automatically Collected Information

When you use our Services, we automatically collect certain information:

  • Device information (type, operating system, browser)
  • IP address and general location data
  • Usage data and analytics (pages visited, time spent, interactions)
  • Cookies and similar tracking technologies
  • Referral sources and search terms

2.3 Third-Party Information

We may receive information about you from third parties, including:

  • Analytics providers (including Ahrefs Analytics)
  • Social media platforms
  • Marketing partners and advertising networks
  • Public databases and data aggregators

3. How We Use Your Information

We use the information we collect for the following purposes:

Service Provision

  • Provide, maintain, and improve our Services
  • Process transactions and manage accounts
  • Provide customer support and respond to inquiries
  • Send service-related communications

Analytics and Improvement

  • Analyze usage patterns and user behavior
  • Monitor and improve website performance
  • Conduct research and development
  • Generate aggregated statistics and insights

Marketing and Communications

  • Send promotional materials and newsletters (with consent)
  • Personalize content and recommendations
  • Conduct surveys and market research
  • Manage marketing campaigns and events

Legal and Security

  • Comply with legal obligations and requests
  • Protect against fraud, abuse, and security threats
  • Enforce our terms of service and policies
  • Resolve disputes and investigate issues

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: When you have given explicit consent for specific processing activities
  • Contract: When processing is necessary to fulfill our contractual obligations
  • Legitimate Interest: When we have a legitimate business interest that doesn't override your rights
  • Legal Obligation: When required by law or regulation
  • Vital Interest: When necessary to protect someone's life or health

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

5.1 Service Providers

We share information with trusted third-party service providers who assist us in:

  • Website analytics (Ahrefs Analytics)
  • Payment processing and billing
  • Email marketing and communications
  • Cloud hosting and data storage
  • Customer support and helpdesk services

5.2 Business Transfers

In connection with mergers, acquisitions, or sales of business assets, your information may be transferred as part of the transaction.

5.3 Legal Requirements

We may disclose information when required by law or to:

  • Comply with legal processes and government requests
  • Protect our rights, property, or safety
  • Prevent fraud or illegal activities
  • Enforce our terms and policies

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction, including:

  • Encryption of data in transit and at rest
  • Regular security audits and vulnerability assessments
  • Access controls and authentication measures
  • Employee training on data protection
  • Incident response and breach notification procedures

Important: While we strive to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Retention periods vary based on:

  • The type of data and its sensitivity
  • Legal and regulatory requirements
  • Business and operational needs
  • Your relationship with us and account status

When data is no longer needed, we securely delete or anonymize it in accordance with our data retention schedule.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

GDPR Rights (EU)

  • • Right of access
  • • Right to rectification
  • • Right to erasure
  • • Right to restrict processing
  • • Right to data portability
  • • Right to object
  • • Right to withdraw consent

CCPA Rights (California)

  • • Right to know
  • • Right to delete
  • • Right to opt-out of sale
  • • Right to non-discrimination
  • • Right to correct
  • • Right to limit use of sensitive data

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

9. International Data Transfers

Your personal data may be transferred to and processed in countries other than your country of residence. When we transfer data internationally, we implement appropriate safeguards, including:

  • European Commission adequacy decisions
  • Standard Contractual Clauses (SCCs)
  • Binding Corporate Rules (BCRs)
  • Certification schemes and codes of conduct
  • Other legally recognized transfer mechanisms

10. Children's Privacy

Our Services are not intended for children under the age of 16 (or the minimum age in your jurisdiction). We do not knowingly collect personal information from children under this age. If we become aware that we have collected personal data from a child without proper consent, we will take steps to delete such information.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. Third-Party Links and Services

Our Services may contain links to third-party websites, applications, or services. This Privacy Policy does not apply to these third-party services. We encourage you to review the privacy policies of any third-party services you access through our platform.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Updating the "Last updated" date
  • Sending email notifications for significant changes
  • Providing prominent notice on our Services

Your continued use of our Services after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@serppo.com

Website: https://serppo.com/contact

Response Time: We aim to respond within 30 days

For EU Residents

You have the right to lodge a complaint with your local data protection authority if you believe we have not addressed your concerns adequately.

For California Residents

You may also contact the California Attorney General's Office regarding your privacy rights.