Terms of Service

3.1 Eligibility

To use our Services, you must:

• Be at least 18 years old or the age of majority in your jurisdiction
• Have the legal capacity to enter into these Terms
• Not be prohibited from using our Services under applicable law
• Comply with all applicable laws and regulations

3.2 Account Registration

To access certain features, you must create an account and provide:

• Accurate, current, and complete information
• Valid contact information and payment details
• Secure login credentials

You are responsible for maintaining the confidentiality of your account credentials and all activities that occur under your account.

4.1 Permitted Uses

You may use our Services for legitimate SEO and marketing purposes, including:

• Building high-quality backlinks to improve search rankings
• Connecting with authoritative websites in your industry
• Managing and tracking your link building campaigns
• Analyzing SEO performance and metrics

4.2 Prohibited Uses

You agree not to use our Services to:

• Engage in spam, black hat SEO, or deceptive practices
• Violate search engine guidelines or terms of service
• Create or distribute malicious, harmful, or illegal content
• Infringe on intellectual property rights
• Harass, abuse, or harm other users
• Attempt to gain unauthorized access to our systems
• Use automated tools to scrape or extract data
• Circumvent security measures or usage restrictions

5.1 Pricing and Billing

• All prices are listed in USD and subject to applicable taxes
• Subscription fees are billed in advance on the selected billing cycle
• Pay-per-use services are charged based on actual usage
• We reserve the right to change pricing with 30 days' notice

5.2 Payment Processing

• Payments are processed by secure third-party providers
• You authorize us to charge your selected payment method
• Failed payments may result in service suspension
• You're responsible for keeping payment information current

5.3 Refunds and Cancellations

• Subscription cancellations take effect at the end of the current billing period
• Refunds are evaluated on a case-by-case basis
• No refunds for partial months or unused credits
• Chargebacks may result in account suspension

6.1 Our Intellectual Property

The Services, including all software, content, trademarks, and intellectual property, are owned by Serppo or our licensors. You may not:

• Copy, modify, or distribute our proprietary content
• Reverse engineer or decompile our software
• Use our trademarks without permission
• Create derivative works based on our Services

6.2 Your Content

You retain ownership of content you submit to our Services. By using our Services, you grant us a limited license to:

• Store, process, and display your content
• Provide the Services as requested
• Improve our Services and user experience
• Comply with legal obligations

8.1 Service Availability

• We strive to maintain high service availability but cannot guarantee 100% uptime
• Scheduled maintenance will be announced in advance when possible
• Emergency maintenance may occur without notice
• Service interruptions may occur due to factors beyond our control

8.2 Service Modifications

We reserve the right to:

• Modify, suspend, or discontinue any part of our Services
• Update features, functionality, or user interfaces
• Change system requirements or technical specifications
• Implement new terms or policies with reasonable notice

9.1 Service Disclaimers

9.2 Limitation of Liability

To the maximum extent permitted by law:

• Our total liability shall not exceed the amount paid by you in the 12 months prior to the claim
• We are not liable for indirect, incidental, or consequential damages
• We are not responsible for third-party actions or content
• You acknowledge that SEO results depend on many factors beyond our control

11.1 Termination by You

You may terminate your account at any time by:

• Canceling your subscription through your account settings
• Contacting our customer support team
• Following the cancellation process outlined in our documentation

11.2 Termination by Us

We may suspend or terminate your account if you:

• Violate these Terms or our policies
• Engage in fraudulent or illegal activities
• Fail to pay fees when due
• Use our Services in a way that harms our business or other users

11.3 Effect of Termination

Upon termination:

• Your access to the Services will be discontinued
• Your data may be deleted after a reasonable grace period
• Outstanding payments remain due and payable
• Certain provisions of these Terms will survive termination

12.1 Informal Resolution

Before pursuing formal legal action, we encourage you to contact us directly to resolve any disputes. Most issues can be resolved through good-faith negotiation.

12.2 Binding Arbitration

Any disputes that cannot be resolved informally shall be settled by binding arbitration under the rules of a recognized arbitration organization. The arbitration will be conducted in English and governed by the laws of the jurisdiction where Serppo is incorporated.

12.3 Class Action Waiver

You agree that any arbitration or legal proceedings will be conducted on an individual basis and not as part of a class action, collective action, or representative proceeding.

14.1 Entire Agreement

These Terms, together with our Privacy Policy and any additional terms for specific services, constitute the entire agreement between you and Serppo.

14.2 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue to be valid and enforceable.

14.3 Assignment

You may not assign your rights under these Terms without our consent. We may assign our rights and obligations under these Terms without restriction.

14.4 Waiver

Our failure to enforce any provision of these Terms does not constitute a waiver of that provision or any other provision.